WINNER:
NGO „Mes darom“

With the Project:
Educational campaign "A cigarette butt is not an earthworm – it won't lure a fish"

The "Mes Darom" NGO initiative tackles cigarette butt pollution in Lithuanian water bodies by educating fishermen and the public on its harmful effects on aquatic life and water quality. The campaign distributed 6,000 portable ashtrays to promote responsible disposal, raising awareness through social media, television, and fishing events. This project successfully highlighted the long-lasting and toxic nature of cigarette butts, encouraging better disposal practices.