Submitted by: Steweag-Steg GmbH
Implemented country: Austria
Title: Energy efficiency mailing
In May and June 2007 a mailing action was conducted by the Styrian energy provider Select. The mailing was addressed to 430,000 Select energy customers and introduced the Energy Efficiency Folder. The goal of the action was to direct the attention of customers to energy efficiency and to create and promote consciousness building in the population. Applying the energy saving tips in the folder lets customers save energy on the order of 800 kWh per household annually. To anchor lasting energy-efficient behavior among end customers, the folder is continuously being extended and updated.