Submitted by: Deutsche Umwelthilfe e.V. und Solar World AG
Implemented country: Germany
Title: Solarlokal Promotes Solar Energy in Germany
SolarLokal is an image campaign for solar power in rural districts, cities and communities. It is supported by the Deutschen Umwelthilfe e.V. (German Friends of the Environment) and Solar World AG. SolarLokal’s aim is to enlarge the quota of environmentally friendly solar power in energy production. Citizens are informed about the advantages of solar power and they are given the opportunity to have a solar plant installed by a regional company, which serves to benefit for the regional economy, environment and the community. Together with rural districts, cities and communities, solar power is promoted via press, posters, leaflets and other activities. Members of the provincial government and mayors of the participating communities and cities are important multipliers.