Submitted by: KWB - Kraft und Wärme aus Biomasse GmbH
Implemented country: Austria
Title: Biomass heating Promoted on Radio
KWB, a Styrian heating engineering service, strived to sensitize the people to the low-cost alternative of KWB biomass heating plants. Besides a radio spot, the listeners were actively integrated on the issue of energy savings and obtained important information on the issue of heating with biomass. The active integration of the listeners was managed by a call-in show to present private energy saving tips on the radio station Antenne Steiermark. Among the best contributions, a prize was raffled off: the annual heating costs for an average one-family house. In additional to Styria, the campaign was also implemented in Carinthia and Tyrol.