Submitted by: ART Asamer Rubber Technology GmbH
Implemented country: Austria
Title: Protective guard rails for motorcycles
ART Asamer Rubber GmbH is Austria’s market leader in recycling used tires. Since 2006 the company has been working on products to increase traffic safety for motorcycles and automobiles. The new protective guard rail enhancement, called bikeProtect, corrects flaws in conventional guard rails along highways and protects bikers from serious injury due to the guard rails themselves. Mounted to existing guard rails, in the event of a collision, bikeProtect gently applies a braking force, reduces the impact of the collision, and prevents the biker from sliding under or being caught on the guard rail. Made from recycled rubber covering a steel rail, bikeProtect is easy and economical to mount even on curvy roads. The primary goal is to save lives and to lessen the consequences and costs of accidents. The product has been installed on roads in Upper Austria and Styria.