Submitted by: Enova SF
Implemented country: Norway
Title: Kids4Future Creates More Environmental Awareness in 6-to-12-year-olds through the Rainmaker Story
The Kids4Future target group was clearly defined: Tomorrow’s most important actors are today’s 6- to-12-year-old kids. The project was started in 2007 and lasted for three years. 245 schools in 10 partner countries were provided with a general history of energy, TV programs, events, and a website for children. This integrated approach allowed for the creation of synergies. The Rainmaker story spawned understanding and enthusiasm for energy, sustainability, and global environmental challenges among the kids. In sum, the Rainmaker story was presented to 40,000 children in 600 schools and 1,300 teachers. 90 per cent of the teachers felt the project was very efficient.
The main focus of the project was not to recycle waste or getting the kids to walk to school, but to direct their attention to the issue of energy efficiency and renewable energies. Their attention was directed to a more mindful way of using energy in daily routines either at school or at home. In the long term, these children will have enough knowledge concerning energy issues that as adults they will be able to make energy-efficient decisions.
Anne Marie Abelgaard has a degree in political science and is responsible for the Enova Program for Children and Youth. She is married and has a two-year old son and two dogs. She enjoys spending her time with her family and she loves reading. This might be the reason why she was involved in translating the Rainmaker story and developing a European version, which eventually led her to the Kids4Future project.
“Knowing is not enough, we must apply. Willing is not enough, we must do.”
Anne Marie Abelgaard